The Various Employment Theories and The Overall Changes in Employment Assignment - 2

The Various Employment Theories and The Overall Changes in Employment Relations Since the 1970s - Assignment Example This examination will start with the explanation that the connection between the administration and worker in the working environment is a subject that draws in numerous people’s consideration. Work is a piece of people’s lives thus a ton of time is gone through managing business related issues. How the general public perspectives work today is not quite the same as the perspectives on individuals from in the past because of the evolving conditions. Business connection clarifies the administration and guideline of the business connection between the laborer and the business. The investigation of work relations has prompted a few hypothetical points of view that have clarified the idea of business relations. Coming up next is a portion of the points of view draw. The first is Unitarianism, a viewpoint dependent on work environment clashes between the representatives and the supervisor. This hypothesis clarifies that contentions in the work environment are unavoidable, an d they ought to be viewed as a unifier and not a dissolvent. In the association, the worker conveys a similar enthusiasm as the supervisor and that is to see the association flourish. If there should arise an occurrence of difference, the two gatherings settle on a truce to assist the association. The primary driver for clashes as indicated by Bryson is a conflict of character, advancement, absence of relational abilities and nonconformists deviation. This can be effectively fathomed by the administration through finding the issue and tackling it. In Taylor’s logical administration hypothesis he expresses that representatives have restricted desire and will in general act juvenile and maintain a strategic distance from their obligations at whatever point they can. Organizations that decide to buy in to Taylor’s hypothesis set clear jobs and mandates on assignments attempted at work. The methodology here gives the executives a high ground since it has extraordinary expe rt on the laborers. The other hypothesis pertinent for this situation is the human relations hypothesis where laborers are seen as people who are self-inspired and have a feeling of self-satisfaction in the association. In this hypothesis, laborers are conceded the self-governance to work in a way that they feel the activity fulfillment. Associations that receive this methodology make a self-administering condition and permit representatives to oversee themselves. The second arrangement of supposition that is pluralism and dissimilar to Unitarianism pluralism accepts that work struggle is essential and solid for the association. Organizations are comprised of various complex gatherings with each gathering conveying various interests.

Project Management for Office Refurbishment- myassignmenthelp

Question: Talk about theProject Management for Office Refurbishment. Answer: Presentation and Background This report portrays the advancement of getting ready for an office renovation. This task explains the venture objective and the route through the undertaking objective is lined up with the associations objective. What's more, the undertaking avocation, destinations, expectations of the venture are additionally explained in this task. This as well as the all out spending plan and time evaluated for the effective finish of the task are additionally expounded in this report. Other than this, the task presumptions and venture requirements are likewise portrayed in this report. It is important for the undertaking administrator to think about these imperatives to achieve the venture inside evaluated spending plan and time. Because of the developing number of workers the organization is neglecting to give legitimate settlement to the representatives. Venture result and creation are totally reliant upon the ability of the representatives anyway due to non-ideal workplace they are neglecting to meet their point. It is normal that the new office remodel undertaking will effectively give the representatives an awesome workplace. So as to make the fundamental changes in the workplace various segments are required to be considered by the venture supervisor. Through the use of precise apparatuses and methodological systems the workplace can be revamped effectively and in the long run. Task Goal and how it lines up with the associations objectives The objectives of the venture are as per the following: The objective of the venture is to remodel the whole office by making changes in the mechanical, electrical and plumbing fill in also. While the redesign will occur in the place of business the workers will situate to another part of the workplace. In any case, after fruitful finish of the structure the representatives will move to their recently renovated constructing. The workplace renovation contains common works, inside and repair of the new office site. The workplace as well as the workplace reason will likewise be revamped. A vehicle parking area is additionally presented in the structure renovation plan. The undertaking objectives are precisely lines up with the objective of the business association. Undertaking Justification Throughout the entire existence of business, office remodel requires the greatest expense. For this redesign a fresh out of the box new site rater space is picked by the common temporary worker. The association is happy to change their business, administration and creation along these lines; they are recruiting new representatives also. In any case, in the present office they can't give legitimate settlement to the recently recruited workers. So as to draw in the representatives to their activity jobs, the organization ought to give precise offices and workplace. It very well may be said that, the issue of lacking stockpiling limit can be settled if the workplace is redesigned deliberately. The area of the workplace won't be changed however current structure squanders a portion of the zones. With the redesign the whole zone will be appropriately used. Venture Objectives To execute all important arranging including contract, new deck, painting, plumbing, cupboards and painting To finish remodel of the workplace inside about a month and a half To finish the task inside the assessed spending plan and prepare it for the representatives Expectations The undertaking designers are required to finish the workplace redesign inside $7450.00 and a month and a half. Before beginning the renovation work the venture chief should sign agreement with the temporary workers, inside fashioners, painters, floor organizers and handymen too. Achievement Schedule Errand Name Span Start Finish Forerunners Asset Names Cost Calendar for office repair 36 days Mon 3/12/18 Mon 4/30/18 $7,424.00 Task inception 8 days Mon 3/12/18 Marry 3/21/18 $1,424.00 Structuring the diagram of the renovated office 2 days Mon 3/12/18 Tue 3/13/18 draftsman, Project administrator $512.00 Spending estimation 3 days Marry 3/14/18 Fri 3/16/18 2 account administrator $432.00 Time the board 1 day Mon 3/19/18 Mon 3/19/18 3 Task chief $160.00 Hazard the executives 2 days Tue 3/20/18 Marry 3/21/18 4 Venture director $320.00 Venture arranging 11 days Thu 3/22/18 Thu 4/5/18 $1,752.00 Marking contract with the contractual workers 1 day Thu 3/22/18 Thu 3/22/18 5 Venture director ,temporary worker $280.00 Structuring the floor plan 2 days Fri 3/23/18 Mon 3/26/18 7 floor organizer $224.00 Executing inside work plan 3 days Tue 3/27/18 Thu 3/29/18 8 inside decorator $288.00 Agreement with bureau insides 1 day Fri 3/30/18 Fri 3/30/18 9 bureau inside $96.00 Agreement with handymen 1 day Mon 4/2/18 Mon 4/2/18 10 contractual worker, handyman $216.00 Agreement with painters 1 day Tue 4/3/18 Tue 4/3/18 10,11 contractual worker, painter $216.00 Agreement with circuit repairmen 2 days Marry 4/4/18 Thu 4/5/18 12 contractual worker, circuit tester $432.00 Execution 12 days Fri 4/6/18 Mon 4/23/18 $3,208.00 Exploring the workplace site 2 days Fri 4/6/18 Mon 4/9/18 13 Task chief $320.00 Common work fruition 5 days Tue 4/10/18 Mon 4/16/18 15 Circuit repairman floor organizer ,inside decorator ,painter $2,000.00 Painting fruition 2 days Tue 4/17/18 Marry 4/18/18 16 painter $192.00 TM agreement will be utilized 2 days Thu 4/19/18 Fri 4/20/18 17 Task chief $320.00 Redistributing inside to an engineer 1 day Mon 4/23/18 Mon 4/23/18 18 contractual worker, inside decorator ,Project chief $376.00 Task conclusion 5 days Tue 4/24/18 Mon 4/30/18 $1,040.00 Contractual worker signoff 2 days Tue 4/24/18 Marry 4/25/18 19 contractual worker, Project chief $560.00 Last documentation 1 day Thu 4/26/18 Thu 4/26/18 21 Task chief $160.00 Post upkeep plan 2 days Fri 4/27/18 Mon 4/30/18 22 Venture director $320.00 Figure 1: Gantt diagram for office restoration (Source: made by creator) Spending Estimate Figure 2: Budget for office restoration (Source: made by creator) Dangers During the improvement of office redesign venture, it has been discovered that the task supervisor and other undertaking colleagues may confront distinctive development level dangers those are should have been settled as needs be. The arrangements of dangers are as per the following: Task financial plan and time: If the fund supervisor neglects to create appropriate undertaking practicality study, at that point the venture administrator to have the option to comprehend that whether the venture is attainable or not. Once more, on the off chance that the time isn't dispensed precisely, at that point the general spending will naturally build which isn't at all useful for the workplace repair venture. Gear harm: The renovation is impossible without the nearness of legitimate common and mechanical types of gear. The works ought to consider distinctive security worries to keep away from the harm of the types of gear. Unpracticed draftsman: If the planner neglects to build up the diagram of the workplace appropriately, at that point the whole arrangement will be a disappointment. Poor materials: If the provided crude materials are seen as modest in quality on the other hand the workplace restoring task will be a disappointment. Suppositions In the wake of investigating the subtleties of the workplace repair venture it has been discovered that, the all the assets from the undertaking office group are should have been shared over the whole task. Contingent on the accessibility of the diagram of the recently redesigned office the beginning date and the completion date ought to be chosen by the task supervisor. On the ends of the week the office group and the inside group are thought to be accessible. Limitations For the effective fruition of the workplace remodel venture triple task requirements, for example, spending plan, time and extent of have been chosen. It is normal that all the common, mechanical and electronic necessities of the task will be finished inside about a month and a half after the endorsement of the outline of the redesign. In the wake of breaking down all the prerequisites of the venture it is discovered that the absolute spending plan of the task is $7450.00. In the event that these standards are appropriately kept up, at that point it is normal that the venture will be finished effectively inside th evaluated time and financial plan. References Borse, G.U. what's more, Attarde, P.M., 2016. Use of six sigma procedure for business development venture A review.International Research Journal of Engineering and Technology,3(6), pp.2323-2328. Igwe, C., Nasiri, F. also, Hammad, A., 2017. Assessing the Impact of Buildability Assessment and Value Management on Construction Project Delivery.Methodology,2, p.2. Kerzner, H. also, Kerzner, H.R., 2017.Project administration: a frameworks way to deal with arranging, booking, and controlling. John Wiley Sons. Mancini, M., Wang, X., Skitmore, M. also, Issa, R., 2017. Publication for IJPM uncommon issue on progresses in building data displaying (BIM) for development projects.International Journal of Project Management,35(4), pp.656-657. Mok, K.Y., Shen, G.Q. also, Yang, J., 2015. Partner the board concentrates in super development extends: A survey and future directions.International Journal of Project Management,33(2), pp.446-457.

Marketing Mix and 4Ps How to Effectively Position Your Market Offering

Marketing Mix and 4Ps How to Effectively Position Your Market Offering What is the one thing that intrigues consumers to engage with a business right before going out to buy their products and services?Great marketing never happens by chance and it isn’t an easy task to accomplish either.Imagine cooking a delicious meal. In order for the dish to come out right, the cook has to hit the right balance between the ingredients that are to be used for the recipe and methods of preparation according to the recipe.Any mishap, for instance, adding a tablespoon of salt instead if a pinch could ruin the entire dish.Similarly, a business has to have the appropriate branding know-how as well as employ the right advertising techniques to deliver the most optimal marketing campaign for their target audience.But unlike cooking a meal, it takes months or even years of considerable effort for their marketing strategies to finally pay off.Of course, putting in the right elements is challenging, but a framework or marketing mix may help clarify what you need to do and wh ere you should focus your sights on.WHAT DO WE KNOW OF THE MARKETING MIX? In 1953, “Marketing mix” is a term that was coined over 60 years ago by professor Neil Borden to the American Marketing Association (AMA) in his presidential address.The marketing mix is typically a set of various factors that influence a consumer’s decision to purchase and use a product or service.This refers to the 4Ps of marketing; product, price, promotion, and place.Businesses can use these four factors to a certain degree.Once a firm learns how to make use of them strategically, they can produce the desired behaviors from target audiences whether it is signing up as a subscriber or purchasing a product.What’s more is that marketing mix also helps businesses get a better understanding of their product and service offerings as well as come up with the finest ways to plan for a marketing strategy and a successful launch.THE 4Ps OF MARKETINGSeven years after Borden’s speech, the 4Ps of marketing w as created by marketing professor E. Jerome McCarthy in 1960.It is a framework used by businesses and marketers when designing strategies and campaigns to promote their goods and services.Instead of taking the organic route, as in, waiting for people to notice you one day (which could be a very long time), you can shorten the gap and also boost conversions with a framework. Each of the Ps in the 4Ps model is elemental in influencing a consumer’s decision-making process.1.  Product Product refers to not just the goods and/or services that a business offers to their target audience, but also the experience that consumers have with those goods and services.This P essentially provides answers to the following questions:What is it that makes customers choose your product over others?What kinds of problems does it solve? Why do people find your goods and/or services attractive?There could be a series of underlying elements for the last question.For instance, customers could be attracted to a product’s packaging, name, quality, features, design, ease-of-use, or support.Sure the payment is for the physical product, but the purchase itself is influenced by the whole buying experience.In fact, all of the elements in the 4Ps model are centered around the customer.But to conduct a successful sale, it is crucial for a business to know who their audience is and what they care about.Besides that, you have to create buyer personas, conduct customer research and learn as much about your current and potential customer base as you can.All of these details can help you make decisions that are able to appeal to and resonate within your target audiences.2.  PriceYou don’t want to price your products and/or services that are too high or too low for your customers. If the price is too high, people may assume you’re being greedy.But if the price is too low, people may assume that the good or service isn’t very effective.You’ll find it pretty hard to make a sale, especially if you’re a new company and people don’t know who you are or what you sell.Fortunately, businesses employ a number of pricing strategies to increase their selling chances, including subscription, bundle, economy, competitive, discount and psychological pricing.You may have noticed that at grocery stores, generic food brands have lower prices than name-brands. This is what’s called economy pricing.There are even prices with odd decimals, such as “53.99” or “3.97” that are usually seen at department stores.This is called psychological pricing which is done to convince people that a product is less expensive. It’s also commonly practiced in auto sales.More importantly, the strategy you opt for has to be based on the value of your product, the cost of production and distribution, consumer demand and competitive landscape.The price can even be greatly influenced by your consumers.But you have to price your products realistically. If, let’s say your target market is in the middle-income bracket, then charging $900+ for a handbag is impractical.3.  PromotionPromotion refers to telling people about your products and services. It covers every aspect and tactic of communication that can help you get the word out.In case you’re wondering, promotion isn’t interchangeable with marketing. Promotion focuses on how you communicate your product or service to your audience.Not only does it cover the entire marketing function, but it also addresses the sales process and other areas including advertising and public relations.But the whole point of promotion isn’t just to sell a product (even though that is one of the more crucial functions of a business).Before you can even come to the transaction part, it is vital for you to inform people about the kind of products and services you sell, the kinds of problems they solve and why they are worth buying.Having a good looking product helps, but the main takeaway of a promotion is to ensure that it solves the specific need of your customer.During the promotional stage, you have to ensure that your message is both clear and tailored to your target audience.Inform them about the features that come with your products and services and how they are beneficial.Some of the questions that you must ask yourself include:What differentiates your business from your competitors?Does it provide products of high quality at lower prices? Does your company offer a faster service and more flexibility?If you want your promotional message to get across and attract potential customers, you have to include those differentiators in order to set yourself apart from your rivals.When keeping your audience as the focal point of your promotion, you will know which channel to use to get the word out.Also, keep these questions in mind when developing promotional messages to your customers:What types of content do customers consume on a daily basis?Where are they situated? What times of the day are they consuming the most content?Here are some of the most common channels that businesses use for promotional purposes:PodcastsWord-of-mouthSocial mediaPress releasesEmailPublic relationsTelevision adsPrintPay-per-click (PPC) ads4.  PlacePlace refers to the distribution of your company’s products. It answers how customers will be able to find and purchase your goods and services as well as whether it will be sold at retail stores or exclusively online.The two most common distribution channels include direct sales and wholesalers.If, for instance, you operate a local retail business, then it is likely you will use direct sales at your location. You can also choose to offer some items online.But whether in-store or online, you are the main contact who manages and shapes the overall customer experience.The second option for businesses to sell their goods and services is through a reseller or a wholesaler.If you’re selling stuff through Walmart or Amazon, then you fit the category.One great advantage of working with a wholesaler is that they usually have a wider distribution network and a larger customer-base.But even though it’s possible to reach out to more customers, you may also lose some of that customer connection that comes with direct sales.Aside from that, it can also be an extremely difficult and lengthy process to reach a deal with a bigtime wholesaler like Walmart.Another thing is that if your business doesn’t have a consistent supply of products all year, then intermediary sales is not the right place for it.But if your business includes sales or products that are seasonal or available for a limited time only, then direct sales are better option.When planning a marketing strategy, there’s a considerable difference between knowing the framework and then having to put it into practice.Here’s a step-by-step process on what you should be doing:MARKETING STRATEGY TEMPLATENow that you understand what the model is, the next thing to do is to use it.To do that, you first need to have a solid understanding of your target market, or your ideal customer.Define Your Target AudienceIf you have already worked out the ideal customer for your goods and services, you have to describe them as well.Consider the following information:AgeSocioeconomic statusLocationGenderEducation levelHobbies and interestsProfession or industry they are inCommon problems they faceOther identifying characteristicsWhen you’ve developed a clear understanding of the kind of target audience you’re aiming for, you can begin developing the 4Ps of marketing, starting with product.What are Your Products and Benefits?The first thing you should do for your strategy is to describe your products and services as well as the qualities and benefits that come with them and your company.Other details to touch upon are:QualityPackaging and DesignFeaturesFunctionalityWarranties (If there are any.)Consider Toggle as an exampleMain Features:  Time-trackingReportingProject managementTeam ma nagementIntegrationsSupportFunctions:Manage individual and team projectsAble to track work online and offlineView billable hours and generate reportsAssess and improve productivityPackaging and Design:Since Toggl is a digital app, it doesn’t have a physical product packaging. Though it does have a simple design and a user interface.Just like that, you have to describe your own products and services using these parameters. After that, you can compare these product qualities with those of your competitors.You will then be able to identify one or two benefits of your product that are better than your competitors and have their customers coming over to you potentially or eventually.Some of Toggle’s main highlights include:Accurate and honest client billing processBetter internal resource planning for businessesIncreasing productivity by making work time more focusedYour product can have a number of benefits, but you should focus more on the ones that are both unique and help you sta nd out from your competitors.Select the Right PricePricing products can be really tricky game. If let’s say, you’re a reseller, you can use the manufacturer’s suggested retail price as a basis.But if your product is made completely by your own hands, then you have to consider a couple of factors.To set a price for your products and services, answer the following questions:What is your revenue goal?How much money are you expecting to make?How much would my target audience be willing to pay?What are your overhead costs?What price rates do your competitors charge?What is a typical price for the industry?What are the ideal production and distribution costs per unit?Apart from the amount, you need to determine the frequency that you will charge your customers and the kind of pricing strategy you’re going to use.For example, Toggl uses monthly subscription pricing, which is based on the number of users and the size of the business.Though most organizations are fine with the linear Waterfall PM strategy, some managers in certain fields find it to be quite restricting.If they plan only at the beginning of the project, they will lose the advantage of the knowledge and experience that they gain while completing it.The subscription model is comparable to other freelancer and enterprise apps in the market, but is still competitively priced.Promotion and SalesThe first thing to consider for promotion is the best way for you to market and sell your product.Since toggl is an online app, the manufacturers are able to focus on digital sales straight from their site.But if you want to interact with customers in-person, then you have to have a physical location.For example, a beauty spa or a hair salon needs a store location in order to conduct their business.You have to research whatever your competitors are up to as you are likely targeting the same demographic as well as using the same channels as they are.In this case, the only way to differentiate yourself from them is how you communicate with your audience.The next step is to consider the best way to reach out to your customers.If your audience is, for example, people over the age of 50-60, you may not have as much success in promoting your products and services on Facebook, Twitter, SnapChat or Instagram.Instead, you can reach them more effectively by word-of-mouth, television or print.But if your target audience members are the tech-savvy millennials, then social media is your go-to option.If you use all of the above methods effectively, the 4Ps model can efficiently guide and direct your marketing and business strategies.They can help both businesses and marketers learn more about the needs and buying behaviors of their customers.Even though the marketing mix and 4Ps model has been around for decades, they aren’t completely flawless.With that in mind, there are some limitations and criticisms that you should be aware of when applying this model.WEAKNESSES OF THE MARKETING MIXThe 4Ps of t he marketing mix have several weaknesses in which they leave out or underemphasize a couple of important marketing activities.For instance, services are not overtly mentioned, although they can be categorized as products (like service products).Other marketing activities (like packaging) are not specifically mentioned but are placed in one of the 4Ps.Another major problem is that the 4Ps focus on the seller’s view of the market when it is the buyer’s view that should be focused on the most.

Terrorism Is Not Only A Weapon Used By Non State Actors,...

When discussing terrorism from a realism point a view, many do not believe realists have much to say on the topic since realists concerns focuses on state interaction and terrorists as some believe are transnational actors. While it may be easier to pick any other international theory, there are some aspects of realism that can explain terrorism and will be explained throughout this section. One, terrorism is not only a weapon used by non-state actors, regimes and governments use it against their own citizens, which end up involving other countries in the end. Two, policies that are enacted to counter terrorism affect how states interact within their countries and with each other. Three, while terrorist organizations may not have a physical state to operate from, they do many times have governments and justice systems set up as a service to the people, they create armies, they form allies, and they engage in warfare with legitimate states. There have been numerous times when a state has declared war on a terrorist organization. Terrorism like security demands a struggle for power. This makes terrorist organizations a serious threat to states and their security. Like states have struggled to for self- determination, gaining, and maintaining power, so does modern terrorists with the goal to establish their own state or replace one. This is true of Hamas a terrorist organization that has struggled for years to not only gain power but to establish a Palestinian State and holdsShow MoreRelatedCritical Essay on A Nuclear Armed Iran: A Difficult but not Impossible Policy Problem1257 Words   |  6 Pagesglobal instability. On regional level, neighboring countries of Iran will feel threatened with Iran’s nuclear power. This situation may lead them to follow Iran’s step in developing nuclear weapons even though they do not have the capability to ensure the security of their nuclear sites. 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In the followingRead MoreNuclear Weapons Essay1533 Words   |  7 PagesNuclear weapons play a significant role in our understanding of international relations. As seen in the class lecture slides, states often embark on nuclear weapons programs to counterbalance the power of other states. This is particularly true for states such as China and Iran, who are trying to balance the power of the United States. States such as China, Russia, and the United States are all powerful international influences. This is partially due to the fact that they are a part of the UnitedRead MoreThe Crisis Of The Soviet Union3735 Words   |  15 PagesIntroduction Since the collapse of the Soviet Union, the United States has been viewed as the single hegemonic power, dominating the world economically, militarily and culturally. However, it is clear that power relations in the global system have been severely tested after the events of September 11, 2001. 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However, the significance and consequences of the definitional debate go far beyondRead MoreTravel Broaden the Mind6663 Words   |  27 PagesAn Argument for Terrorism By Richard Jackson [1] It has become something of a clichà © to note that there are over 200 definitions of terrorism in existence within broader terrorism studies literature; that many terrorism scholars have given up on the definitional debate and use the term unreflectively; and that such a state of affairs hampers theoretical progress and skews terrorism research in unhelpful ways. However, the significance and consequences of the definitional debate go far beyond suchRead MoreThe End Of The Cold War1694 Words   |  7 Pagessalient questions by scholars and policy makers about the relevance of nuclear weapons in the world. In his article, ‘learning to love the bomb’ Jonathan Tepperman calls president Obama’s plan to rid the world off nuclear weapons wrong, dreamy, unrealistic and a big mistake. I found this article interesting as it seems rather paradoxical as he implies that the world would be much more dangerous without nuclear weapons. In this paper, I will analyse and criticise Tepperman article. Before getting

The Fashion Channel ( Tfc ) - 820 Words

Fact and Issue: The Fashion Channel (TFC) is on the situation of slow growth, the CEO Jared Thomas realized change is desirability needed for achieving the long-term growth and staying on leadership position in market. The success of TFC’s business model attracts new businesses enter the same market that increases competitive stress. TFC provides 24 hours fashion programming to broad viewers, at one point TFC promotes â€Å"Fashion for everyone†. TFC receives fair viewers’ ratings and charge for a basic price, while competitors like lifetime and ESPN receive higher ratings and charge a premium fee. CEO Thomas knows the problem and hired an experienced marketer - Dana Wheeler as senior vice president of marketing to restore TFC ‘s leadership in market and to jump up revenues. The five types of research The dynamic of Ad sales and the stable affiliate fee are major revenue to TFC; the viewers’ rating affects the Ad sales. Wheeler study these research materials before making a decision. First exhibit, viewers’ demographics and competitor comparison, female viewers are more than male viewers. The second exhibit, GFE Associate: National Consumer Survey. This tells the cable subscribers and consumer’s interests and preference, the high percentage of not favor against TFC. The third exhibit, GFE Associates: Analysis of Attitudinal Clusters in U.S. Television Households for TFC. It indicates type of viewers’ attitudes likely toward to buy. The fourth exhibit, the Ad RevenueShow MoreRelatedFashion Channel Case Study1080 Words   |  5 PagesThe Fashion Channel Marketing Analysis XXXXXX XXXXX Abstract The Fashion Channel (TFC) has enjoyed a calm journey on the top of the fashion-programming niche for almost 10 years. However, there is a frontal attack from market-challengers of two other cable networks to capture market share and revenues from TFC. The CEO is keenly aware that TFC needs a new marketing strategy if they want to remain the market leader. Therefore, he hired a senior vice president of marketingRead MoreThe Fashion Channel Case Study1362 Words   |  6 PagesSTUDY: The Fashion Channel Case study: The Fashion Channel Opening Lacking of detailed segment, branding and positioning strategy and increasing competitors which have put forward the similar fashion program forced TFC to change its marketing strategy for future growth. Therefore, targeting and positioning the market are of great importance. However, TV ratings and advertising revenue are necessarily to be accomplished by segment TFC. Key facts Read MoreFashion Channel Case Solution1079 Words   |  5 PagesAnswer 1. SWOT analysis of The Fashion Channel The Fashion Channel (TFC) is a 24*7 cable TV network which is exclusively dedicated to fashion. It was found in 1996 and since then it has been witnessing continuous upswing. According to an annual demographic survey, TFC is having approximately 110 million subscribers of cable satellite television. 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The Commercial Growth of the Live Music Events Industry Free Essays

The commercial growth of the live music events industry â€Å"Live music events have grown into global events, give five reasons as to what has driven their commercial growth and success† By Anjes Kuypers LT1059 The Service Sector Industries Module Tutor: Abu Naser Word Count: 1499 Introduction In the past few decades there have been many developments in the live music events industry, which have led to live music events growing to be global events. (Goldblatt, J. 2002) There are several reasons for this development in the music events industry, many of them closely connected to developments in other sectors that influence the business of live music events. We will write a custom essay sample on The Commercial Growth of the Live Music Events Industry or any similar topic only for you Order Now In this essay we will discuss the commercial, social, legal, technological and environmental factors that have contributed to the commercial growth and success of the events industry that has resulted in this industry to become a global one, producing events on a much bigger scale than before. Global live music events are now a common phenomenon producing billions of pounds in revenue and many industries outside the direct business of music events want to be involved to get a share in this major success. Books, articles, websites, reports and a few films have been the main resources for information for an essay on this subject, and to determine how music events have become global events. Commercial Events have always been organised for commercial purposes in many sectors of the economy. One of the recent developments in the live music events usiness is that music events have become a big part of marketing strategy for many companies in almost every sector of the business industry. Companies have tried to transform advertisement into real life experiences that relate to their product or company, which makes it easier for the clients to connect to the company. (Allen, J. , 2006) Not only are companies organising music events to promote their businesses or their products them selves but they are also connecting their image to music events by sponsoring big events such as concerts and festivals to advertise and create a certain image. Ali-Knight et al, 2004) Sponsorship deals are crucial for music events, â€Å"We have 5% of our budget from the public purse, 70% of our budget from ticket sales, but without the money from Sky and Emirates and The Guardian then we’d be stuffed. † (Florence, P. , 2008) This development is a direct reason for live music events to become global events because it creates a bigger budget and possibly a wider variety of public depending on the nature of the sponsoring businesses. Social A shift in the social composition of people who visit music events is one of the reasons for the commercial growth of live music events. Music events were originally created as a way to entertain young people and this created an image that suggested that only teenagers and adolescents could go to and enjoy live music events. But in the past few years this image has changed and promoters have widened their range of public and even designed music events especially to attract a public of all ages. This has everything to do with the idea of being an â€Å"eternal teenager†, people who grew up with live music events still want to go. This is the first time we’ve had this generation who are traditionally time and cash rich, this is the first time we’ve had a generation in this segment who have grown up with rock and roll. † (Cope, R. , 2008) For more success in the business organisers also present events with a certain theme or represent a certain ethical standpoint. (Goldblatt J. , 2007) The major success of this concept is proven by many successful fundraising events for charity, green events or events confined to a certain music genre. This does not only attract attention of an entirely new public to the live music events business but has also provoked political involvement in these events. For example, the popularity of pop/rock music events, which have produced the best performance during the past five years, is mainly due to its broad appeal because they tend to appeal to an older than normal demographic. (Mintel, 2010) Also charity events have increased the global involvement in music events and have attracted not only a wider variety of public but also political involvement. Because of this, live music events have been able to attract a much bigger variety of public, which has enabled the business to create global music events that are not focused on a particular segment of people but attract people of all ages and social backgrounds. (Bennett, A. , 2001) Legal As a result of commercial success and growth in the live music events business legal involvement has over the years become necessary and this means involvement of an entire business that has contributed to the growth of the music events industry in many ways. According to D. Becker (2006) the growth in commercial value and the increase of complexity of live music events have increased the need to record arrangements in writing and have made the legal rights and obligations of the parties involved more complex. This has led to the legal business becoming a big part of the live music business because especially with global music events so many parties are involved and thus so many legal involvement has become necessary. In this day and age where digitalization has influenced the music business so severely, new legislation is introduced every year to update the copyright code (Bargfrede and Mak, 2009) and this has directly and indirectly influenced the legal involvement in live music events. Also legislation concerning music events has changed over the years, the rules on for example alcohol distribution, drug-use, the Licensing Act of 2003, and most currently the smoking-ban have influenced the live music industry in both positive and negative ways. But it has increased the involvement and influence of the law on the live music events business and added value to the industry. Environmental Because of commercial growth and success of global events environmental possibilities are enormous. Venues are built especially for global events and designed for extraordinary amounts of people and live broadcasting possibilities. For example the New Wembley in London, completed in 2007 is one of many venues produced for mass consumption. Operated by Wembley National Stadium Limited, a fully owned subsidiary of The Football Association, the new stadium offers up to 90,000 fans the opportunity to watch world-class events with unrivalled views of the action in state-of-the-art facilities. † (Wembley Stadium website) This is only one of many examples of venues designed to accommodate global events, due to technological developments the environmental possibilities for live music events are endless. From music events in the middle of the desert to events on top of the Himalaya Mountains, anything is possible. (Goldblatt, J. , 2007) This has once again increased the variety of people interested in and involved in live music events, there are options for all ages, backgrounds and different areas of interest. Technological Developments in the technological area are probably one of the most important of reasons for live music events to become global events. In the past two decades technology has evolved beyond our imagination, we live in a science-fiction-like world where a mobile phone can do more than a computer ten years ago. (Kumar, V. , 2006) This has had many consequences, amongst others a huge impact on the live music industry. Live broadcasting, events taking place in different places in the word, global involvement, communication possibilities and easier access to live music events all over the world are only a few examples of the wide range of possibilities we have these days. A live music event can now be accessed from TV’s, radio’s, computers, iPads or even phones from anywhere in the world. (Kumar, V. , 2006) This technological development is a direct reason for live music events to turn into global events. Also live music events are the only area of the music industry that has not been affected by the digitalization of music. We can legally or illegally download or stream music for free but the experience of being present at a live music event has not yet been replaced by some digital form of replacement. (Katz, M. 2004) This means that live music events have become more important for artists and record companies as a source of income. Their focus has shifted from album sales and copyright income to concerts, festivals and other live music events. Conclusion The immense growth of the live music events industry has reasons related to many subjects. Changes in commercial involvement, social interest, legal developments, environmental possib ilities, and technological breakthroughs are amongst many other reasons for the commercial success in this industry the past few decades. The world is changing and evolving so quickly and our possibilities become greater and greater and the live music industry has tried hard to take advantage of these developments and use them to their advantage, which has enabled the business to become a global one and create global music events. Although economic, technologic, legal, commercial, environmental, political and cultural factors have influenced this process; the most important reason for this development is that music appeals to almost everyone, which has enabled this industry to become so successful. Reference list * Ali-Knight, J. , Drummond, S. , McMahon-Beattie, U. , Robertson, M. , Yeoman, I. , (2004) festivals and events management, an international arts and culture perspective, Elsevier Ltd, Oxford * Allen, J. , Bowdin, G. , Harris, R. , McDonnell, I. , O’Toole, W. , (2006), Events Management (2nd edn), Elsevier Ltd, Oxford * Becker, D. , (2006), The essential legal guide to events, Dynamic Publishing Limited * Bennett, A. , (2001) Cultures of Popular Music, Open University Press, Buckingham * Bradley, P. (2008), UK festival fever on the increase, BBC Money Programme, [online] Available at: http://news. bbc. co. uk/1/hi/business/7499708. stm [accessed 11 January, 2011] * Goldblatt J. , (2007) Special events: the roots and wings of celebration, Wiley Sons, New York * Goldblatt, J. , (2002), Special Events: twenty-first century global event management. , 3rd edition, Wiley, New York * Katz, M. , (2004), Capturing Sound, how technology has changed music, University of California Press Ltd, London * Legislation. gov. uk [Online] Available at http://www. egislation. gov. uk/ukpga/2003/17/introduction [Accessed 12 Januari 2011] * Music concerts and festivals –UK- Mintel (2010) [accessed 29 October 2010] * Wembley Stadium website: http://www. wembleystadium. com/about/WembleyStadium/ [accessed 11 January 2011] ——————————————– [ 1 ]. â€Å"An Act to make provision about the regulation of the sale and supply of alcohol, the provision of entertainment and the provision of late night refreshment, about offences relating to alcohol and for connected purposes. † (Licensing. gov. uk, 2003) How to cite The Commercial Growth of the Live Music Events Industry, Papers

The Greek Chorus Essays - Ancient Greek Theatre, Greek Chorus

The Greek Chorus Greek tragedy and comedy originated with the chorus, the most important part of the performance space was the orchestra, which means 'a place for dancing' (orchesis). A typical tragic Greek chorus was a group of some twelve to fifteen masked men just about to enter military service after some years of training (Athenians were taught to sing and dance from a very early age.) An old comedic chorus consisted of up to twenty four men. The effort of dancing and singing through three tragedies and a satyr play was likened to that of competing in the Olympic Games. Like in Elizabethan theatre, the men portrayed women. They made the transitions between scenes, giving actors the chance to enter and leave the playing area, and announced what characters those actors portrayed. But the function of the chorus goes beyond this. The choral odes, accompanied by dancing and music, were part of the entertainment itself. The chorus both commented on the events and participated in them, so that it was b oth involved in the action and detached from it. There was a choral leader who led the group, and as theatre developed, who conversed with the actor or actors. In the mid-fifth century, after rebuilding the ruins of the Acropolis, Pericles built a recital-hall or odeion to the east of the Acropolis. This building was roughly square in shape with a roof described as pyramidal or conical. The Odeion of Pericles was used for many purposes, one being the proagon, a ceremony in which the dramatic poets announced the titles of their plays and introduced their actors. Members of the chorus would wait in the Odeion to make their entrance. The fifth-century skene was not a permanent building, but a temporary construction of wood, placed across the rear of the orchestral circle for the dramatic performances at each year's festival. Nevertheless its invention brought about a massive change in theatrical practice and in the semiotics of space. The interior of this flat-roofed building was the 'backstage' area, but in visual terms it was not so much 'behind' as 'within', an enclosed space which, like a real house, was the dominion of female characters. As a rule, actors could and did step out of the skene and join the chorus in the orchestra, but the chorus did not enter the skene. The masks of Greek Old Comedy were distorted caricatures, sometimes of real people. They were meant to be ugly and silly in keeping with the ludicrous padded costumes worn by comic actors. While tragic actors wore elaborate pattern-woven garments which were similar to the robes of priests and musicians, comic actors wore loose body stockings padded at the breast, buttocks, and stomach, with long floppy phalluses for the male characters. The chorus of Old Comedy was often composed of non-human creatures, such as wasps, frogs, birds, or even clouds. Theater Essays